The new interactive services menu (ISM), launched on Cartoon Network, is the first in a range of new interactive services that iTV specialist Two Way TV is supplying to Turner Broadcasting. The new deal will see the broadcaster polling kids' opinions with voting and competition applications and tracing the popularity of its other interactive services. As part of the deal Turner is using TWTV's Ark technology to assess how it can be used to manage viewer registrations, voting scores and hi-score tables.

An ISM will sit permanently behind the red button on the Cartoon Network channel on UK Satellite. One of the first new applications to launch from it will be "Dexter's Laboratory: The Robot Wars", where viewers play the part of their favourite "Dexter's Laboratory" character to defend their team of robots in a pong-meets-breakout-meets-space-invaders style game. This will be the first of a new series of eTV formats to launch, with a number of cartoon and advertiser branded versions in the pipeline