ITV 2 +1 to launch late 2006.

[Analoguesat]

UK commercial broadcaster ITV said today that, as television transitions from an analogue world of five channels to digital platforms with several hundred channels, there will inevitably be a reduction in the number of viewers to its flagship terrestrial channel ITV1. But ITV says its overall performance is relatively stable on each platform and the Company believes that once switchover is completed ITV’s overall share of viewing will stabilise and ITV will benefit from viewers being able to watch all of its digital channels. ITV says these channels are proving very popular with viewers, and in 2006 to date are delivering a 6% share of commercial impacts (SOCI), up 28% on the same period in 2005. Later in 2006 ITV will launch a one hour time delayed version of ITV2 on satellite and cable platforms, and in 2007 will invest a further £20 million in programming for its digital channels.

Media Network

[BarMoo]

One word (well, anacronym) - PVR ?

Can ITV squeeeeeeeeeeeeeeeeezzzzzzze any more out of their transponders? Bob, a builder, says "yes, they can"

Oh, and it probably has something to do with advertiser income. ITV are a bit poor at the mo' (all say, ahh).