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Irritating So-sayers
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<blockquote data-quote="Llew" data-source="post: 905139" data-attributes="member: 175007"><p>Maybe I'm being hypercritical, or perhaps I'm listening to too many soundbites from politicians and PR men on Radio 4, but listening to a few interviews on radio over the last few days, I've noticed these people seem to be increasingly prefacing their answers to interviewers' questions with <em>so</em>, not as in 'so that's how I came to that conclusion', for example, but using it as an irritating and unnecessary beginning to any answer.</p><p></p><p>I think it seems to have started a few years back by those PR geeks at those temples of geekdom, Microsoft and Apple; at least that's where I first came across this phenomenon, when they were presenting their wares to the public on TV, videos etc.</p><p></p><p>John Humphrys had a go at these so-sayers a while back here -</p><p></p><p><a href="http://news.bbc.co.uk/today/hi/today/newsid_9644000/9644002.stm" target="_blank">http://news.bbc.co.uk/today/hi/today/newsid_9644000/9644002.stm</a></p></blockquote><p></p>
[QUOTE="Llew, post: 905139, member: 175007"] Maybe I'm being hypercritical, or perhaps I'm listening to too many soundbites from politicians and PR men on Radio 4, but listening to a few interviews on radio over the last few days, I've noticed these people seem to be increasingly prefacing their answers to interviewers' questions with [I]so[/I], not as in 'so that's how I came to that conclusion', for example, but using it as an irritating and unnecessary beginning to any answer. I think it seems to have started a few years back by those PR geeks at those temples of geekdom, Microsoft and Apple; at least that's where I first came across this phenomenon, when they were presenting their wares to the public on TV, videos etc. John Humphrys had a go at these so-sayers a while back here - [url]http://news.bbc.co.uk/today/hi/today/newsid_9644000/9644002.stm[/url] [/QUOTE]
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