ITV PLC
07 September 2005


ITV ANNOUNCES NEW DIGITAL MOVES

ITV & BBC TO LAUNCH FREESAT

ITV today announced a new service that will further strengthen its position in
the digital environment.

ITV and the BBC are working together to develop a new free digital satellite
service - project title 'Freesat' - to complement the hugely popular Freeview
service.

Freesat will enable viewers to access subscription-free digital television via
satellite and will be aimed primarily at people in the UK currently unable to
access Freeview.

As part of the development of Freesat, ITV is also announcing that it intends to
start broadcasting ITV channels unencrypted - 'in the clear' - within the next
few months on digital satellite television. ITV has consulted all relevant
rights holders.

The free satellite service will initially carry all ITV and BBC free-to-view
digital services including digital television, digital radio, electronic
programme guide, and interactive services, in addition to dozens of other
free-to-air channels. The project aims to be operational within the first half
of 2006.