Originally Posted by makum101 to leave this new BBC / ITV venture 'dead in the water' |
The difference is before OnDigital, etc, had to make money.
ITV and BBC offer this service to allow digital to take over from analogue - they may make money, but that isn't their No 1 priority.
The only difference is to
Sky as people now have the option of buying a cheap box/dish for only the channels that they are used to - not the hundreds offered, at extra cost.
Questions have been asked about regional advertising, presently controlled by your card, in fact users tend to watch the regional programming where they live by choice (local news, sport coverage).
With the ability to watch all regions all the viewer has is more choice.
As I said before, this is the news we have waited a year for - the £17 million ITV will save leaving
Sky encryption should go a long way to financing the service.
With stores like Lidl able to sell FTA satellite receivers for under £40 it is now a real alternative to Freeview.
Only time will tell...
