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Old 14-04-2006   #16
rolfw
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Join Date: 01-05-1999
Location: Southern England
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My System: Sky+, DB 7000s, Gemini 4.3 in flash, Var on USB stick. Transparent 80cm Dish, Moteck SG2100 DiseqC motor, lots of legacy gear. Meters: Satlook Digital NIT, Unaohm EP313, Swires Annie 204 Spectrum, Rover ST-4 Spectrum.

Sorry, disagree, Sky (or any other provider selling a commercial subscription) are not selling single TV set viewing, they are selling rebroadcast rights, so the bigger pub you have, then the bigger audience you will be broadcasting to (that bit can of course be inaccurate, but it is their way of thinking)

If Sky reduced the overall package to £20, and their average is £30 at the moment, creating 240 million in revenue, even if they increased subscribers by 25%, which they probably wouldn't, they would be out of pocket, they would have to go to 12 million (wildly optimistic, 30m is a pipe dream) subscribers to achieve the same figure. They would also be severely out of pocket until they reached that figure.

But we digress, this thread is about commercial subscriptions which give a public house rights to rebroadcast the programme.
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