Originally Posted by RedDevil_UK the way i look at it... if sky did 1 package.. everything for £20, everyone would be happy, and sky would have more than 8m viewers... in the long run they would make alot more money!!
8m viewers @ £30 pm average = £240m
30m viewers @£20 pm fixed rate = £600m
and i would be confident that 30m is a real possibility at that price, maybe more!!! |
Right on the button there mate. I think £20 IS the maximum fair price. However, I think 15 million is a more realistic audience, still...
8m viewers @ £30 pm average = £240m
15m viewers @ £20 pm fixed rate = £300m
Also, with everyone locked in to the full package (which I dont think the OFT would be happy with, but never mind!), Sky could get increased advertising revenue for Sky Movies and Sports.