BSkyB to launch Sky Sports 4
UK Media regulator Ofcom has awarded Sky a new TV licence, under the name Sky Sports 4, for a cable and satellite-only service. The broadcaster already operates Sky Sports 1, 2 and 3 and Sky Sports Xtra for live sports coverage as well as rolling news service Sky Sports News.
Sky has amassed the rights to so much sport it is said to be struggling with its existing four channels and was recently forced to broadcast a high-profile darts tournament on Sky Sports News. As well as Premiership football rights, Sky's live sports coverage includes cricket, rugby, golf and boxing.
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