Hi, without seeing the rest of the dish it is difficult to tell if the scale is about right. For 28E, I would start with the dish face vertical.
On the meter, you may have found the wrong satellite, somtimes I find it useful to have a quick scroll through the sat list, and see if any of them have a good signal quality. If there is one, do a quick scan and see if you get any channels.
To use the meter, the absolute value on the scale is unimportant, the knob is there so that you can centre the needle half scale, so that it has room to move up and down. The object is to find a peak as you adjust the dish, i.e moving the dish anywhere from its current position makes the needle drop.
I have discarded my meter, I just use my receiver connected to a portable TV, I find it easier.
Robbo