British Sky Broadcasting today revealed major enhancements that will be introduced to the Sky Movies service from next month.
From November 1, Sky Movies will feature a new graphic look and new services designed to guide viewers through the movie choices available to them.
Key elements of the enhanced service to be rolled out in November include:
About A Boy Free View: for the first time, non-movies subscribers will be given the chance to sample a major Sky Movies premiere. About A Boy, starring Hugh Grant, will be free to all
sky digital and cable subscribers when it premieres on Saturday, November 8, as part of the Brit Hits Long Weekend.
Star Wars Multi-Start: on Saturday, November 15, Sky Movies will broadcast a multi-start premiere, available exclusively to
sky digital subscribers. By tuning to Sky Movies 3 and pressing the red button on their digital remote control, viewers will be able to select a screening of Star Wars: Episode II - Attack of the Clones, at a time to suit them.
World Cinema Strand: Sky Cinema has strengthened its offering, with documentaries and special features - including a major Chaplin season in December - plus a significant new World Cinema strand, which in November will include the UK TV premiere of Y Tu Mama Tambien.
Other films premiering in November include Ocean's Eleven, Ice Age and Bend It Like Beckham.
As announced earlier this month, Sky Movies will be dropping the Premier and Max sub-brands; resulting in the new channel names Sky Movies 1-9, Sky Cinema 1 & Sky Cinema 2.
Sky's Director of Films and Acquisitions, Sophie Turner Laing said: "We are delighted to have reached five million movie subscribers. This milestone underlines Sky Movies' place as the world's biggest and most successful television movie service outside the US.
"With the introduction of these new features, we're now making Sky Movies even more accessible and enjoyable. The new features will give viewers a unique guide through the hundreds of movies on offer, enabling them to find one that matches their mood and reinforcing Sky's role as providing the ultimate choice of TV."
20-10-2003
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