Citroen C4 Picasso ads

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Old 30-01-2007   #1
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Citroen C4 Picasso ads

Beautiful mix of graphic art and music ('Ketto' by Bonobo)... and the French lady doing the voiceover doesn't half sound sexy :

French -


German -


Portuguese -

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Old 02-02-2007   #2
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Design/Style over substance.

The key here is the female v/o on all versions.

Funny anyway.

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Old 03-02-2007   #3
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My System: Sky+ Pace v3, and before that analouge 80cm dish with Prima by Pace box pointed at 19.2e (not very imaginative then!)

You given it a drive then? The sister C4 is 'Sub-zero' on the 'Cool Wall' on Top Gear, so I can't imagine it's that bad.

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Old 03-02-2007   #4
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My System: 2xPace 430N, 1xNokia MM9800, 1xNokia 80cm Sat Dish, 1xGibertini 120cm, Big Fat Furry Puss

I am sure the Citroen is perfectly driveable ;-)) Just don't quite fancy the art-for-art sake ad - or the v/o (I like the way the porto v/o has to start half way through the ad to get all the copy in, hehe).

Mind, I saw a new BMW advert last night which got my juices going.

You could argue its equally as poncy: but, IMHO, it looked a tad more inventive ;-))

No idea about how good either car is to drive - since I don't drive, LOL.

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Old 03-02-2007   #5
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Originally Posted by BarMoo View Post
I am sure the Citroen is perfectly driveable ;-)) Just don't quite fancy the art-for-art sake ad - or the v/o (I like the way the porto v/o has to start half way through the ad to get all the copy in, hehe).

Mind, I saw a new BMW advert last night which got my juices going.
Ooooh , were they re-releasing the 635 or the 3000CSi onto the market again, everything since has been crap.

I had the pleasure of driving the C4 a few days ago, nice dashboard, but underpowered, and I do miss the LHM warning lights telling you that you have just lost the suspension and the brakes are next.
Give me a CX/BX any day.

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Old 03-02-2007   #6
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I guess the thread has moved onto the cars themselves now, LOL.

Bit confused

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Old 03-02-2007   #7
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My System: Sky+ Pace v3, and before that analouge 80cm dish with Prima by Pace box pointed at 19.2e (not very imaginative then!)

Yeah, it is turning into a car discussion a bit.

I really like the v/o, the ladies all sound very sexy - which makes it a certainty they are as attractive as Maggie Thatcher!

You can find the English version here - http://www.citroen.co.uk/

Strange, not half as sexy in your own language!

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Old 04-02-2007   #8
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Originally Posted by Salty25 View Post
I really like the v/o, the ladies all sound very sexy - which makes it a certainty they are as attractive as Maggie Thatcher!
Renault appear to have made reasonable decisions over the women fronting their adverts over the years, the Clio being brought to public attention by Estelle Skornik ('Nicole'), Helene Mahieu (size matters), and Annelise Hesme (the 'Effel' Tower), who all have voices which make them sound undressed and ready for bed, but none of which remotely look like Mrs Thatcher.

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Old 05-02-2007   #9
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Fingers crossed then!

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Old 06-02-2007   #10
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Originally Posted by Salty25 View Post
Fingers crossed then!
Pandering to the lowest common denominator is at the core of advertising.

Sexy body/voice/attitude, works, even when it comes to polluting boxes on wheels.

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