Murdoch pursues 'hybrid' media model at Sky

Satdude

Murdoch pursues 'hybrid' media model at Sky

BSkyB chief executive James Murdoch has outlined his strategy of developing a "hybrid" media model for Sky. In a video interview with FT.com, Murdoch—who tomorrow addresses Sky's annual meeting—said the company was positioning itself as the provider of content on several platforms and devices, including TVs, PCs and mobile phones.

Earlier this week, Sky announced it had passed the 1m broadband customer mark just 14 months after entering the UK's fiercely competitive broadband arena.

"When we go out there and we say we're going to challenge some of those big incumbent telecoms companies who've been charging too much money for too little to too many customers for way too long, we think that's good for customers," said Murdoch.

"Ultimately, we think that really matters from a regulatory perspective as well. Our customers [are] free agents in this." Sky's hybrid model would see the company offering both satellite and digital terrestrial services as well as local storage on set-top boxes, and access to video content via broadband.

Regards Satdude.

Topper

In other words we would all be stitched up good and proper

War does not determine who is right, it determines who is left!

Formerly toppervte33h
whose six pack has turned into a keg

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Freddie Flintoff is back

2cvbloke

Sooooo, are they going to finally use the PCMCIA slot on the back of Digiboxes then?

As far as I know, there was a module (made by Pace or Amstrad) which allowed DVB-Tto be received via the sky box, but sky didn't want that device and told them, in a corporate way, to stick it where the sun doesn't shine....

But now they DO want to have DVB-T via their boxes, gawd I wish they'd make their minds up!!!

learning

"When we go out there and we say we're going to challenge some of those big incumbent telecoms companies who've been charging too much money for too little to too many customers for way too long, we think that's good for customers," said Murdoch.

Sounds like the wa..... is talking about taking on sky tv