 LG set-top box to stream Netflix direct to TV | |
LG set-top box to stream Netflix direct to TV
Online movie rental service Netflix and LG Electronics are to develop a set-top box which will allow consumers to stream movies and other programming—including future high definition content—from Netflix's website direct to their television—bypassing the need to use a personal computer.
"Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification. This alliance underscores LG's goal of developing smart technologies that deliver flexibility, convenience and control to consumers," said KI Kwon, President of the Consumer Electronics Division of LG Electronics USA, Inc.
"Internet to the TV is a huge opportunity," said Netflix Founder, Chairman and CEO Reed Hastings. "Netflix explored also offering its own Netflix-branded set-top boxes but we concluded that familiar consumer electronics devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV."
Netflix currently provides over seven million subscribers access to over 90,000 DVD titles plus a growing library of over 6,000 titles that can be watched instantly on their PCs.
LG and Netflix plan to launch the set-top box in late 2008.
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04-01-2008
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