DITG pushes the creative boundaries

net1

The Digital Interactive Television Group has announced a partnership with Ludus, the company set up by Stephen Leahy and Trish Kinane to create, produce and market television formats for international distribution. DITG provides broadcast solutions for interactive betting channel Avago - launched by Debbie Mason in 2002.

Leahy and Kinane were former joint MDs of Action Time, an independent production company they sold to Carlton in order to launch Ludus in October 2002. They are responsible for bringing programmes such as You've Been Framed, Catchphrase, Stars in Their Eyes and Wipeout to UK television.

Says Leahy: "We were dazzled by Avago, in particular the way in which the advanced and sophisticated technology is disguised to give the viewer Ôeasy entertainment' in a new and unique format. Enhancing this product and launching it on the international scene will be both challenging and exciting."