ITV increases interactive output | |
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30-03-2004
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ITV is planning to double the amount of interactive television programming it transmits and is assembling a roster of agencies to help develop this side of its programme strategy. Louise Okafor, head of programme management and interactive at ITV, is overseeing the pitch and a decision is expected by the end of April. "We're looking at doubling our interactive output," said Okafor. The broadcaster wants to develop programming formats that have interactivity at their root, rather than functionality bolted on as an afterthought. Currently ITV lags behind most terrestrial broadcasters, especially the BBC, when it comes to providing digital TV viewers with interactive services. | ||
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