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Premiere League signs £290m rights dealsA one stop shop for the latest Satellite and Broadcast Industry news. Got any hot news stories? Become a freelance reporter and post them here. Remember to give credit for any quotes. | |
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16-04-2004
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Britain's FA Premier League has concluded a string of deals with overseas media firms worth £290 million (E435 million), according to a report in the Guardian newspaper. The three-year deals - a £112 million increase on its last batch of deals in 2001 -bring the league's total for its upcoming contracts to £1.6 billion, matching the cash it made from its existing contracts. The popularity of the Premiere League overseas has led to increased demand after the league gambled by auctioning the rights directly to broadcasters rather than selling them wholesale to sports marketing agencies as in 2001. News Corp and Disney joint venture ESPN Star Sports paid £96 million for the rights to show live matches in Asia, while Cable TV paid £55 million for exclusive Hong Kong rights. | ||
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