Eurosport leads cable and satellite ratings

chris

Médiamétrie’s biannual survey on French cable, satellite and ADSL ratings for September 2007 to February 2008 has confirmed Eurosport’s leading position.

The TF1 Group channel had a 1.4% audience share of the whole Mediacabsat population (16.87 million people). But in a period where DTT channels are nibbling audience shares, Eurosport’s results have gone down, 0.4% lower compared to the previous (June 2007) study. However, Eurosport is still the only channel above one per cent.

Two other channels can boast reaching a one per cent audience share: Canal+ Sport and kids’ channel Canal J (Lagardère). Contrary to previous Mediacabsat surveys, the top three channels are changed as news channel LCI and full-programming RTL9 are no longer measured, as they now prefer to get daily ratings. So do TF6 (TF1/M6) and TV Breizh (TF1).

This year Mediacabsat measured 86 channels. With 0.9%, NBC Universal’s 13ème Rue is up 0.1% while M6 channels Teva, for women and series-dedicated Serie Club perform quite well, both reaching 0.7% audience share.

At the end of the listing, several channels including international formats such as E! Entertainment or ESPN Classic, are credited with less than 0.1% audience share, which is fewer than two million viewers over a week.

More globally, cable and satellite channels now reach 29.1% audience share of subscribing viewers aged 4+ , up 0.6% in the last six months but down 1.2% over one year. In the same period, DTT channels gained 1.8% at five per cent audience share.

Over one year, historical terrestrial networks lost 0.9% to the Mediacabsat subscribers.