TV viewing time wins two minutes

chris

Worldwide TV viewing time went up two minutes in 2007 to reach three hours and seven minutes a day, and viewers favoured sports programming.

According to Eurodata’s annual survey presented by Jacques Braun, VP TV, Eurodata TV Worldwide, there are still big contrasts between the 2.9 bn viewers from the 82 studied countries. For instance last year, the US viewer spent four hours and 32 minutes watching TV on average each day, while Asia-Pacific area viewing time was just two hours and 39 minutes.

In many countries such as France, new channels like DTT, mobile and IPTV channels, performed well and put strains on major networks. “Other” forms of TV (ie non-traditional neworks) saw their own ratings going up over the last ten years, passing from 11.8% in 1997 to 36.5% audience share in UK, and 72.9% audience share in the US compared to 54% in 2000. In Germany, where about thirty free channels are available, new forms of TV channels have progressed from only 4.7% to reach 31.7% audience share.

In terms of content, sport programming still generated the strongest ratings , even though 2007 had no worldwide sports events compared to the 2008 competition schedules. Last year, sport, with soccer at the head, topped ratings in one third of the countries while it was part of the Top Ten ratings in a second third. After sport, drama represented 46% of the programming offer worldwide, compared to 36% for entertainment and 18% for factual programming.


Source: Rapid TV News

__________________