Disney on a revenue roll

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Walt Disney’s consumer products division says it expects to generate record revenues this year, topping (at retail) a massive and mind-blowing US$30bn. Over the past five years retail sales have doubled from $13bn to $27bn last year.

Never slow to exploit a powerful message, Disney Consumer Products (DCP) chairman Andy Mooney, speaking June 10 at the International Licensing Expo in New York, said: “It’s the Disney difference that accounts for this unprecedented growth fuelled by unmatched content and rich franchises nurtured across The Walt Disney Company.”

He added: “In just five years, retail sales of Disney products have doubled and we have diversified our portfolio of brands with smash hits like High School Musical (pictured, above), evergreens like Disney Princess and expanding franchises in Disney/Pixar’s Cars and Disney Fairies. Our product offerings now reach all ages. Simply put, there is no better time to be aligned with Disney.”

Disney is forecasting 12% growth for 2009. Core to the strategy is what Disney describes as earnings from “tweens”, and the appeal of the aforementioned High School Musical and Hannah Montana franchises.

“Both franchises boast unique merchandise programs at leading mass retailers around the world,” says Disney. “With the upcoming theatrical release of High School Musical 3: Senior Year, a fourth title in development, and Hannah Montana: The Movie as well as the fan favourite series on Disney Channel, DCP’s tween retail business is poised for exponential growth. Additionally, new programming from Disney Channel such as Camp Rock and JONAS (starring Jonas Brothers) are expected to further licensing opportunities in this coveted demographic segment.”


Source: Rapid TV News