Indian MSO Wire & Wireless India Ltd (WWIL) will offer a new digital Headend-in-the-
Sky satellite delivery platform for 150 channels to cable operators via AsiaSat 4. WWIL’s Headend-in-the
Sky (HITS) platform will be the first to be offered in India and should help to speed digitisation of the country’s fragmented cable networks.
WWIL has contracted “multiple” C-band transponders on AsiaSat 4 for the HITS service, which will enable cable operators upgraded to digital the option of offering a ready-made platform to subscribers, easily encrypted and received from a single satellite. There is no detail on when the service will be available, however.
This arranagement, said AsiaSat, “will enable the cable operators to offer a greater choice of channels with a small investment. It will also help the content providers to have more transparency on audience penetration.”
WWIL plans to convert its existing analogue cable networks to receive its digital HITS service, as well as targeting new cities across India.
AsiaSat CEO Peter Jackson said: “We are excited to support Essel Group to become the first in India to launch HITS, and to play a major role in WWIL’s strategy of digitising its cable infrastructure and extending its distribution services to all cable operators throughout the country.”
WWIL is backed by the Essel Group, Subhash Chandra’s investment vehicle which also backs Zee TV.
Source: Rapid TV News
23-06-2008
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