BBC signs with Babelgum

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Factual content from the UK’s public service broadcaster the BBC will appear on internet TV service Babelgum, supported by advertising, as the broadcaster attempts to “further broaden the reach of its content to new channels and outlets, to engage with audiences around the world.”

BBC Worldwide has signed a deal with Babelgum to offer three branded channels, BBC LoveEarth, BBC Knowledge and BBC Entertainment, on the platform. The channels will launch in the next two weeks.

A range of short-form content will be offer, including clips from David Attenboroough documentaries as well as hit Top Gear.

Babelgum’s CEO Valerio Zingarelli, said: “The BBC brand is known around the world and by bringing these brands to the Babelgum platform we further emphasise our position as a leading player in the Internet TV space and a point of reference for Nature and Science’s passionate audiences.”

Jemma Adkins, Head of Content and Development, Digital Media, BBC Worldwide, said: “Babelgum is an innovative player in the market and a great way of reaching out to an audience that perhaps doesn’t see our content on more traditional channels.”


Source:RapidTVNews

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