History Channel is History

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The UK version of The History Channel has rebranded as ‘History’, taking the logotype that debuted in the US market in February this year.

Designed by New York-based design consultancy Blue Room, the design maintains the big double gold H that has been a feature of History’s logotype for many years. The refresh was introduced in part to attract a younger demographic to the channel.

Elements have already been seen on the Military History Channel that launched in the UK in July. The logo can now be expected to roll out across History’s portfolio including its on demand content.

Last week UKTV revealled that Yesterday was to be the new brand for UKTV History.

Source:BroadbandTVNews