RTL Shop becomes Channel 21

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Old 07-01-2009   #1
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RTL Shop becomes Channel 21

Following the sale of the home shopping channel RTL Shop to the Aurelius holding, the channel will be renamed Channel 21 during the next few months.

RTL Shop was sold by the German RTL Group to the investment firm, which will now start the rebranding process.

The new owners promise “even more variety and product recommendations from customers and experts”.


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