The future is HD - at least, that's what
Sky claims. And the satellite giant is putting its money where its mouth is, offering the
Sky+HD box for a credit crunch-friendly £49.
It could be onto a winner too. According to
Sky's latest figures, 188,000 people went HD with the company in the last three months of 2008, doubling the number of the previous three months as well as bumping up the total number of
Sky HD houses to 779,000. And that was before the cheap box sweetened the deal. The credit crunch might help the broadcaster too - as finances tighten, staying in just might become the new going out. Although with minimum monthly costs of £16.50 for
Sky, along with a HD package starting at £9.75, it's not exactly budget entertainment.
But compared to a month of nights down the pub or a couple of meals out, it still holds up well. And no doubt
Sky will be getting that message across with its 'major TV, billboard and press advertising campaign' from February. And with around 1,000 jobs being created on the back of it, it's hard to be anything but positive.
Source:T3
29-01-2009
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