Premier League live contracts awarded - Sky 5-1 Setanta

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The Premier League today concluded the sales and auction process for the next contract of live UK broadcasting rights for transmission in the United Kingdom, running from season 2010/11 to 2012/13.

The 138 matches available for transmission on a technology neutral basis were divided into to six packages of 23 games with BSkyB winning packages and A, B, C, E and F with Setanta retaining package D.

The total value realised for the six packages following a highly regulated sales process and monitored auction is £1.782 billion.

Premier League Chief Executive, Richard Scudamore, said: "The Barclays Premier League is a fantastic competition. The continued investment in playing talent and facilities made by the clubs is largely down to the revenue generated through the sale of our broadcast rights.

"The live UK rights are the largest contribution to the revenues we distribute centrally to the clubs and this deal gives them the stability to plan and invest in the most important aspect of our business - the football - everything else flows from that.

"I look forward to continuing our good working relationship with BSkyB and Setanta who both provide excellent programming for fans of Premier League football.

"I would also like to thank all of those broadcasters who took part in the bidding process."

Source: Premierleague.com (_http://www.premierleague.com/page/Headlines/0,,12306~1548321,00.html)


The packages breakdown as follows:

All packages awarded to BSkyB, with the exception of package D which is awarded to Setanta.

A - 23 games (23 x 1st pick), Sunday 4pm, each club to be shown at least once and no more than four times.

B - 23 games (23 x 2nd pick), Sunday 1.30pm, each club to be shown at least once and no more than four times.

C - 23 games (23 x 3rd pick), mainly Monday 8pm, each club to be shown at least once and no more than five times.

D - 23 games (8 x 2nd pick, 15 x 4th pick), mainly Saturday at 5.15pm, each club to be shown at least once and no more than five times.

E - 23 games (5 x 1st pick, 9 x 3rd pick, 9 x 4th pick), Saturday at 12.45pm, each club to be shown up to four times, no minimum.

F - 23 games (10 x 1st pick, 7 x 2nd pick, 6 x 3rd pick), mixture of kick-off times, each club to be shown at least once and no more than four times.