Would You Want an Ad-Supported Mobile Phone?

chris

40 percent of Brits would put up with adverts on their mobile phones if it meant they could access content for free, says KPMG.

According to the professional services company, 60 percent of web users were also happy to watch adverts in return for free content such as music and videos. Only 16 percent said they would rather fork out for music and videos if it meant they didn't have to see advertising.

"This willingness to view adverts in exchange for free content is good news for advertisers and is perhaps a pointer in the ongoing debate over whether advertising or subscription is the right revenue model," said Tudor Aw, partner at KPMG.

The research also revealed that 34 percent had purchased music on their phones in the past year. However, banking on mobile phones has not taken off with 67 percent saying security issues stopped them using their handset for financial transactions.


Source: pcworld

2cvbloke

I certainly wouldn't want advertising on my phone(s), it's a bleedin' phone after all, I can't stand unwanted sales calls (and the TPS doesn't seem to have blocked all of those), so why put up with adverts where there shouldn't be adverts?!?

Channel Hopper

I don't have a rottweiller, but I would be happy to rent one for a month if it stopped the double glazing sellers turning up on the doorstep every day to sell me something I don't need. The last time I suggested specsavers they got annoyed.....

There is a very fine line between "hobby" and "mental illness"