Doctor Who logo is regenerated

chris

Doctor Who is being rebranded to give the programme a reconisable logo that will stand out among sci-fi film emblems, such as Superman, Star Trek and Batman.

The new brand identity will be introduced with the fifth series of Doctor due to air in Spring 2010.

The creative was developed by Red Bee Media alongside BBC One. The new logo features the Doctor's initials moulded into the shape of the iconic Tardis.

The redesign is part of a wider BBC One campaign to promote the launch of the new Doctor Who series. The campaign will roll out over the coming months on air, online and on radio.

It will be the first series of the programme to feature new Doctor, Matt Smith.


Source:marketingmagazine

Attached Images

Doctor-Who .jpg (9.4 KB, 17 views)

PaulR

Hmmmph

Makes me think of Judge Dredd and AD2000. Personally I thought the old image was stronger and much more recognisable.

PaulR As I get older I find myself thinking about the hereafter - I go into a room and then wonder what I'm here after.

rolfw

I tend to agree Paul.

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Channel Hopper

A three year old could do it nowadays



and the original

There is a very fine line between "hobby" and "mental illness"