BSkyB and '3' begin sports news on mobiles | |
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04-06-2004
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BSKYB launched its first mobile phone television service providing sports news for '3,' the UK's third-generation operator. Sky is providing a regular Sky Sports News service at a cost of 25p a clip. The tie-up is non-exclusive and Sky is expected to want to push its service on to other network operators. The tie-up marks an outbreak of peace between the two companies. Last October, '3,' in conjunction with Vodafone, defeated Sky in a battle to buy Premier League mobile phone rights. | ||
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