MTV to consider more music deals

net1

Following the acquisition of Viva Media, Viacom's MTV Networks International said it was looking for further selective buys to expand its European presence.
According to a report on the FT, Bill Roedy, President of MTV Networks International, said MTV was keen to expand the profit and revenue contributions from the international arm of the network, which currently accounts for 80 per cent of its global audience but only about 20 per cent of the total revenues.

Roedy warned that future deals were unlikely to be of a similar size to Viva, which will increase MTV's presence in Germany from two to four channels. In terms of distribution, Germany will become MTV's second-largest channel outside the US, behind China.