Spain's TVE bites the dust in TV ratings

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Old 02-07-2004   #1
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Spain's TVE bites the dust in TV ratings

For the first time in the Spanish TV history, the two private channels, Tele 5 and Antena 3 TV have overtaken state-owned TVE's La Primera in the TV ratings battle. Tele 5, which is controlled by Italian group Mediaset, has become the most widely watched TV channel with a June average share of 23.1 per cent. Antena 3 TV was second with a share of 21.7 per cent, with La Primera being relegated to a third place with 21.5 per cent. This upset in the balance of power in terms of ratings has come at a time when Tele 5 has just started trading on the Stock Market and soon after the arrival of RTVE's new MD, Carmen Caffarel.
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