Sky Italia may renegotiate soccer pacts | |
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19-07-2004
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Rupert Murdoch's Sky Italia is expected to renegotiate its football contract with several soccer clubs after Mediaset's acquisition of terrestrial and nascent digital broadcast rights for the three most popular soccer clubs in Italy --Juventus, AC. Milan and Internazionale Milan. Last month, Italian Prime Minister Silvio Berlusconi's Mediaset snatched up cable, digital terrestrial and new-media rights through 2007 for the three teams for E86 million. Combined, the three teams account for nearly half of the soccer fan base in Italy. According to a report in the newspaper Corriere Della Sera, because Sky Italia believed it had entered an exclusive agreement with the clubs, it is considering seeking restitution from the clubs. | ||
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