The world's first TV channel dedicated entirely to adverts is to launch on digital satellite television in the UK.
The Advert Channel promises the best of contemporary adverts, as well as samples from the last four decades.
Its founders say there is a big public appetite for ads, with 4,000 downloaded from the internet every day.
Viewers will be able to take part in game-shows and phone-ins relating to TV adverts. The channel - complete with its own ads - starts on September 6.
The channel has already soft-launched on Channel 694 on
sky digital.
Co-founder Chelsey Baker said some viewers found ads more interesting than television programmes.
"We watch hours and hours of adverts as a nation and compared to what they used to be, adverts are now something of an art form," she said.
"Adverts are absolutely infectious and until now there's never been a home for anybody to watch them," she said.
21-07-2004
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