Cartoon Network goes mobile in Italy

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Turner Broadcasting System's Cartoon Network is to feature on the third generation phones of Italian mobile operator '3'. The deal will enable 3's users the opportunity to watch a daily block of Cartoon Network programming on their videophones.

"This agreement once again confirms how the value of the Cartoon Network brand and its characters are fully integrated into contemporary culture. Our cartoons are able to reach targets of every age in different ways: from TV to consumer products, from PC to telephony and to all new communication means," commented Mitch Lazar, Vice President wireless & emerging technology for Turner Broadcasting System International, adding that Cartoon Network was dedicated to bringing the best animated entertainment to its audience "As wireless technologies evolve, it is the next logical step to provide our channel direct to mobile users in this way."