Soundtrack Channel set for September overture

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Already available in 40 countries around the world, cable and satellite service Soundtrack Channel (STC) has partnered with London-based mobile and TV interactivity company Amplefuture to launch a UK-customised STC channel on sky digital.

The new channel, scheduled to launch September 1, will be based upon STC's existing channels featuring music videos from movie and television soundtracks, as well as entertainment news, behind-the-scenes of the movie-making process and celebrity interviews. Amplefuture – whose previous interactive initiatives include the UK's first interactive TV channel to use mobile devices for chat, competitions and voting - will add mobile interactive services.

STC will originate in the UK and feature news and information on local movie premieres, DVD releases, what's on pay-per-view and premium movie channels. The channel will also feature interactive components which will allow viewers to answer trivia questions and interact with the programming via text messaging services on their mobile phones.

"The launch of STC on Sky will mark the channel's first European distribution deal," commented Bill Lee, CEO of STC, who added that by working with Amplefuture, it was possible to tailor the channel to the UK. Derek Bryne, Managing Director, Amplefuture, said that adding the interactive component was "responding to the text messaging explosion in this country and providing a real community for soundtrack and movie lovers."