BSkyB negotiating with BBC for use of Freesat name | |
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The BBC is said to be in talks with BSkyB about allowing the commercial broadcaster to use its "Freesat" trademark for its free-to-air satellite service, which it is aiming to launch in October. A BBC spokeswoman confirmed that one option being discussed is to allow BSkyB to make official use of the Freesat name, which it has copyrighted. BSkyB's CEO, James Murdoch, said that it was still in talks with the BBC about what involvement it could have in the Sky service. The BBC has been in talks for months with broadcasters, including BSkyB, about launching its own free-to-air, digital satellite service | ||
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