Australia about to hit 1m digital homes landmark

net1

Australia is set to hit the one million digital television household landmark in the next few weeks.

According to an analysis by The Australian newspaper, free-to-air digital operators claim 409,000 households, up from just 75,000 a year ago, with sales running at 30,000 per month, boosted by the appeal of digital Olympics coverage.

Pay-TV operators Foxtel and Austar are put at a combined 500,000 subscribers.

The 1m landmark would mean 14% of Australia's 7.1m homes had gone digital.

Foxtel plans to introduce personal video recorders (PVRs) next year, a move that's expected to push digital take-up further.