BSkyB has handed over the running of its three ill-fated music channels to a rival music TV company, in a move that will result in up to 13 redundancies at the pay-TV giant.
The three channels launched around 18 months ago as an attempt to take on Emap, which was then challenging the market leadership of music video colossus MTV after launching a range of music channels based on its magazine brands, including Q, Smash Hits and Kerrang.
Sky's the Amp is aimed at indie fans, rock service Scuzz targets metal-heads while Flaunt offers a mix of pop and urban music, along with celebrity fashion and lifestyle programming.
The three channels have failed to dent the dominance of MTV, which has since fought back against Emap with a mix of US and homegrown programming, and the myriad other music channels on offer through the
sky digital programme guide.
As a result of today's agreement, Chart Show Channels - which runs Chart Show TV, the Vault and B4 on the
sky digital service - will take over the day to day running of Sky's music offerings. While Sky will retain ownership, Chart Show will advise on editorial content and take over the operation of the channels.
14-09-2004
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