ITV to expand digital offer | |
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14-09-2004
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SES Astra has signed a two-transponder deal with ITV, the UK's biggest commercial television network, for the 28.2° orbital slot. ITV, which already has three ASTRA transponders, will use the additional capacity to expand its digital offer including more regional and interactive services. ITV's broadcast CEO, Mick Desmond, said: "ITV1 is the most popular commercial television channel in Britain, but to stay at the top against a background of continuing digital viewer growth, we need to ensure that we have the transmission capacity to meet our digital strategy objectives." | ||
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