HBO to join Zee Turner bouquet

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Hollywood movie channel HBO has announced a new ad sales and distribution arrangement for India. Effective January 1, 2005, Turner International India will exclusively manage the advertising sales for HBO and distribute the service through its Zee Turner joint venture in India. SET India has been the exclusive advertising sales and distribution representative for HBO since January 2003.
HBO, which entered the India market in September 2000 with the backing of four major Hollywood studios (Warner Brothers, Paramount Pictures, Universal Studios and Sony Pictures Entertainment), was earlier with Zee distribution platform before shifting over to SET India. The channel is now available in over 20 million households throughout India. The competitors include STAR Movies and Zee MGM.

HBO will now be a part of the Zee Turner bouquet that features Zee TV, Zee Cinema, Cartoon Network, Pogo, CNN as well as a number of strong regional channels. Turner International in India represents Cartoon Network, CNN International and POGO.

Zee Turner is a joint venture company that manages distribution and trade marketing for Zee Telefilms and Turner International‚s bouquet of channels as well as third party channels such as CNBC and Reality TV in India and South Asia.