Top Up TV launches ad campaign | |
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21-09-2004
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UK digital terrestrial operator Top Up TV, which offers a ‘pay-lite' package to Freeview customers, is launching a multi-million pound terrestrial advertising campaign which starts next week. The 30-second commercials, which will have two different executions, will run on Channel 4, Five and GMTV, in addition to various digital channels, right through to Christmas. Matt Seaman, Top Up TV Sales and Marketing Director said: "Going on analogue terrestrial TV will give us additional reach of Freeview customers who wish to upgrade their existing incompatible box for a ‘box with a slot' in time for Christmas." | ||
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