New history channel in Scandinavia

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MTG AB announced the launch of the Viasat History documentary TV channel in Sweden, Norway, Denmark and Finland. The channel will be available from the beginning of November to Viasat premium pay-TV package (Gold & Silver) subscribers on the Viasat DTH satellite platform.

Viasat History was successfully launched in May of this year into eight Central and Eastern European countries via third party cable networks and has already attracted over 800,000 subscribers. Viasat History´ features a wide range of cultural, political, social and entertainment history programmes, which explore the rise and fall of ancient and modern civilisations, witnessing great discoveries and feats of human endurance, and giving viewers a unique chance to experiencethe key events that have changed our world.

Hans-Holger Albrecht, President and CEO of MTG, commented: - The introduction of Viasat History´ in the Nordic region follows the successful launch of the channel in Central and Eastern Europe, where it has proven enormously popular. The launch of the new channel will broaden viewer choice even further and increase the strength of Viasat´s unrivalled premium pay-TV offering.