Miss World may generate biggest ever TV vote

net1

For the first time in its 54-year history, the winner of the Miss World competition will be chosen by television viewers.

In the weeks prior to the December 4 final in Sanya, China, viewers will be invited to vote during a live show Miss World by telephone, text messaging, interactive TV or online. The show's estimated audience of 2 billion people in 160 countries could lead to the largest phone vote in television history.

Judges, who have chosen the winner in the past, this year will give opinions but viewers will make the final choice.