Sky Media and Zip TV in interactive advertising agreement

net1

Sky Media, the advertising sales division of BSkyB, has agreed a deal with Zip Television that provides greater flexibility for television advertisers to add interactive enhancements to their commercials.

Advertisers on Sky's wholly owned channels will now have a choice between alternative iTV solutions from Sky Interactive and Zip Television for their interactive promotions.

Zip Television now has agreements in place with four major commercial broadcasters including Sky, Channel 4, Five and IDS (UKTV and Flextech Channels), allowing advertisers to link from linear ads to extended advertising content on the Zip Channel.

Sky has already delivered over 500 interactive campaigns since it launched the UK's first iTV campaign in March 2000.