Grade: the BBC wants a vibrant interactive TV market

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At the Interactive TV Show Europe 2004 in Barcelona, BBC Chairman Michael Grade pledged the corporation would work closely with the UK's interactive television players to help create a vibrant market. Grade said the BBC had "a duty to invigorate the market" by working more closely with independent production companies and sharing the BBC's expertise. "As the world's foremost producer of interactive TV services, the BBC would be prepared to share its expertise if companies asked for help. "The great store of knowledge the BBC has amassed about interactive (is) not just a BBC resource, but a resource for the whole industry – including other broadcasters… The BBC is committed to sharing this knowledge freely and openly," said Grade