New Sky Interactive Service

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BSkyB has today unveiled a radical re-design of its interactive services portal, Sky Active.

The new format, introduced today, makes greater use of video and original editorial content in order to create a magazine-style channel that offers on-demand entertainment and information as an alternative to conventional television.

The principal enhancements to Sky Active include the introduction of a video-based "front page" with a schedule of short programmes produced by a new, dedicated editorial team.

Content will be updated daily and changed during the course of the day to appeal to the differing audiences for daytime and evening television.

Other innovations include the introduction of a "contents page" in the form of a 16-screen video mosaic.

The mosaic is intended to provide faster access to Sky Active's different services as well as links to new features pages, dedicated to topics such as "Health and Lifestyle", "Puzzles & Jackpots" and "Friends, Dating and Chat". Each of the new sections will feature original editorial content created by the Sky Active editorial team and columnists.

Ian Shepherd, Managing Director of Sky Interactive, said: "The bright and fresh magazine-style format of the new Sky Active provides a personalised, on-demand experience that is entertaining, informative and visually appealing. With the launch of the new channel, Sky aims to re-assert its creative leadership in interactive television and drive increased usage and frequency among our existing customer base."