Channel 4 to ask for public cash | |
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19-11-2004
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UK's Channel 4 is set to call for public funding to support advertising revenues likely to be eroded by the proliferation of rival television channels. The broadcaster's case for the public funding will be included in its submission to the media regulator Ofcom's review of public service broadcasting. The move, which comes after the broadcaster decided not to merge with Five, marks a switch from Channel 4's preference for market-based solutions. | ||
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