Channel 4 goes mobile with games

net1

Channel 4 is to offer its first mobile games service. The interactive division, 4Interactive, is teaming up with European digital media company Buongiorno to provide the service. Visitors to the broadcaster's website will be able to download Java games such as Spiderman 2, Garfield and Olympio Challenge to play on their mobile phones.

Viewers can choose between a range of five different mobile games, which can be purchased either over the phone or via text at a cost of £4.50 each. In addition, a ‘game of the week' will be selected and reviewed on the website, providing consumers with an inside guide on how to play, along with a user rating.

Andy Taylor, head of 4Interactive said that Channel 4 viewers had a strong appetite for online games and that the initiative was "a sensible next step to provide them with entertainment they can carry with them on their mobiles."