BT back in the TV business | |
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01-12-2004
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BT is creating a new division called BT Entertainment within its Retail consumer business to drive the company’s broadband activities in entertainment and education. The new business’s strategic brief is to enable content providers to reach broadband customers through platforms and services backed by the quality of the BT brand. It will develop, license and bring to market content value-added services such as on-demand music, gaming, TV and movies. The unit - which will become operational on January 1 - will be headed by Andrew Burke, currently director of value added services at BT Retail. BT Entertainment will incorporate services such as Rich Media – BT’s content platform business, Click & Buy – BT’s online payment system and BT Learning Centre – BT’s online learning offering. Burke will be joined in the new venture by Dan Marks, currently President of Universal Studios Networks UK. .......... | ||
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