MTG launch IPTV pay service

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Modern Times Group has announced the launch of its pay-TV services via broadband. The move follows an agreement with broadband network operator Bredbandsbolaget, to make Viasat Broadcasting’s pay-TV channels available to 300,000 households in 50 Swedish cities that are connected to Bredbandsbolaget’s fibre network.

The households can now place orders to subscribe to Viasat’s premium pay-TV package. The complete pay-TV-package will cost SEK 299 per month, which is the same price as for Viasat’s premium Gold package via the Viasat DTH platform.. Customers signing up for a twelve-month subscription will be offered the new set-top box that is needed to view the channels for SEK 1. The boxes are being supplied by Kreatel and are plugged directly into the broadband socket, making a broadband subscription or PC unnecessary. The offer will be extended to all Bredbandsbolaget DSL-connected households in 2005.

The pay TV package consists of 29 channels, including Viasat’s TV3, ZTV, TV8, the six TV1000 movie channels, the three Viasat Sport channels, Viasat Explorer, Viasat Nature/Action and the newly launched Viasat History; as well as BBC World, Hallmark, MTV, VH1, Nickelodeon, Fox News, Bloomberg, the Travel Channel and the two Playboy channels.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The offer is the first of its kind in Sweden and delivery of content via broadband is expected to grow rapidly over the next few years. This new development opens up the possibility of enhanced TV services in the future.”