Disney: international push

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Disney is planning a massive push overseas this year as it tries to reduce its reliance on the US. CEO Michael Eisner is said to want to emulate other American brands such as Coca Cola, which now makes around 70% of its revenue outside the US. Disney makes about 20%.The company is particularly hopeful of a strong performance from its overseas television operations. It has already launched ABC1 in the UK, and is aiming to expand the number of hours it is broadcast, as well as introducing adverts to boost revenue. Walt Disney Television International head David Hulbert said the company was poised for further rapid growth as it launches a UK video-on-demand joint venture with Sony this year.